New logo and visual identity for the Ministry of the Interior
The Ministry of Interior wanted to modernise and renew its stiff and bureaucratic visual identity into a more approachable look and feel, while upholding the brands credibility. The familiar lion was kept as the Ministry symbol but a new layout inside the seal was made to ensure differentiation from other ministries. Four equally acting primary colours were chosen to create a flexible yet elegant and memorable entirety.

Agency: Bob the Robot
Year: 2018

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